We Sell for Less. Is it familiar to you? Let’s put some fresh air: Save Money, Live Better. It’s Walmart, you recognize it now, don’t you? Everybody knows this giant retailer if not by saving money then by WMT abbreviation for sure.

The reason I recall Walmart millennia slogan We Sell for Less was a commercial I’ve dug recently when I’ve been thinking of promotion for my client which is declining in sales because of construction slow down.

Simple slogan with power words. Well, then Walmart had changed slogan to Save Money, Live Better. Again power words Live Better. Don’t get me wrong, but I don’t understand how I can live better by saving money. Nevertheless it works in advertising and beyond, and Walmart make huge money on Save Money.

My primary goal today was a powerful advertising. Then I switched to other subject – how to make money online using such giant as Walmart. Not Walmart itself, but leveraging a big name.

If you are not familiar with this “The American Wal-Mart Phenomenon of this September” take a look I was impressed how fast this blog became popular in a couple of months hitting twitter, facebook, and CNN. Few details:
Launched August 2009,
Created by three friends who were inspired by their trip to Wal-Mart,
Features photos of Wal-Mart shoppers.
Unique Daily Visitors – 386,751

Two months blog and six figure daily traffic. What do you think? I saw a lot of funny (or stupid if you will) photographs before, but not so popular as on peopleofwalmart.com What makes people of Walmart so hot? Big name or American Phenomenon?