Having a good product or service of any kind doesn’t mean good on sales. Even providing services to group of customers who accustomed to use it requires investment in advertising and constant updates.
Old wisdom that advertising is the vehicle of the market is essential if not the main point to consider in marketing services online.

I’ve been receiving a hundreds of e-mails everyday with almost the same message with some variation would be it from Twitter, Facebook, or MyWebLog. The messages say: We can help you with your marketing needs. It’s great opportunity to find what I need and I almost reply on all of them, but making decision which one to choose to market my service in most cases open.

My main concerns are: Does this service fit with my needs? Does it target my readership? How flexible it is in my environment? What is the price? Does it reliable? Etc, etc.
When you run a blog you have to make sure your blog is stand apart in your niche. Choosing Advertising in this case is crucial and not simple solution.

Couple of months ago I’ve been helping in blog deployment for one of my friends. Blog was dedicated to bicycles and accessories. Very narrow niche, but extremely popular in Vancouver. When we start discuss about advertising and marketing I suggested my regular advertising set – Google. My friend rejected Google due to lack of targeted readership. His choice was AdWooz PPC Advertising Network.

I didn’t know about AdWooz too much at that time, but was intrigued of the most important part of this advertising network. Everybody knows how Advertising Network is been operating: Advertisers buy advertising, Publishers publish it on their websites. Who is the publisher? Where my advertising is gonna be published? What is ROI? Where my customers come from? Later I realized that almost 70% of publishers who distribute AdWooz advertising are bloggers and affiliate marketers. Wow!!! It’s my audience!

I registered with AdWooz.com as advertiser, got approved and purchased advertising. It takes 2-3 minutes to complete to be online with my own banner or text ad. PPC model applied on high targeted audience and it’s all I need.

How much it cost?
Not much. Prices vary from 1 cent to $1 per click. You can choose banner or text, all standard sizes. Every month AdWooz run promotions of different kind. Usually it’s bonuses upon new registration with purchasing advertising, but this month is an exception.

If you run Blog or Affiliate Marketing website of any kind you can get $20 bonus when you purchase banner advertising for $10. Registration is not required. If you are already registered advertiser and purchase $20 advertising you’ll get $20 bonus for text or banner campaign. So it’s flexible this month and it worth it. You can visit Promotion Page for more details.

AdWooz is not huge Network with approximately 18,000 publishers but very targeted one and suitable for bloggers. Which is your Advertising Network?

Setting up Wordpress is not big deal. With BlueHost you can do it from cPanal in less than five minutes to complete.

If you’d like to play a little bit with installation in order to get some knowledge follow this simple instructions. It takes no more than five minutes as well.

That is it! You’ve done with WordPress installation.

wp-config.php Configuration Details
Let say yourdomain is your URL
Database Name – dbname
Database User – dbuser
Database Password – dbpassword

Here is snippet to configure:

define(’DB_NAME’, ‘yourdomain_dbname’);

define(’DB_USER’, ‘yourdomain_dbuser’);

define(’DB_PASSWORD’, ‘dbpassword’);

See you next time on how to configure your WordPress Theme and Plugins.

Hope you’ve done with Wordpress and frugal Theme as was described in How to Start to Make Money in Three Days: Day One.
Now it’s time to start with real Fun. Today is Web Hosting and Domain Name day.

As you can recall from How to Make Money and Have Fun that one-step-ahead thinking should be you habit in making money online. The same apply on choosing Web Hosting and Hosting Plan.

Not always low priced Web Hosting is good choice, it could be the worst one. My client ask me to set up Hosting Account with one of the largest and very known Hosting Provider not long ago. I was surprised they don’t even have tool-free number. It means you have to pay long distance charge every time looking for assistance. I would tell you there was a lot of trouble with this company.

The next issue that has to be taking in consideration is Control Panel Hosting Provider supply. It has to be simple – period! In my client’s case it was sophisticated interface with hundreds of links and buttons, tools, advertising to buy extra e-mail accounts, extra space etc. which is not included in package. Setting up database takes up to 24 hours to be approved. What?! It was a nightmare.
So we give up and switched to Bluehost Inc. I’ve been hosting on for almost five years with no trouble at all.

My suggestion is BlueHost. They provide you with tool-free 24/7 assistance, terrific on-the-fly service and professional support.
Plan starting from $6.95 a month includes: Unlimited Disk Storage, POP3/POP3 Secure Email Support, IMAP/Secure IMAP Email Support with up to 2500 E-mails, Unlimited Forwarding Email Accounts, up to 100 Databases, etc. etc. endless list of features.

The most exiting part of BlueHost Web Hosting is simple and user-friendly cPanel interface. Intuitive and clean, all tools in one place, the best control panel I’ve ever seen. Database set up takes 30 seconds or even less. E-mail and forwarding Set up takes ONE minute! Terrific Help. Hosting Account set up and Domain Name Registration takes 5-10 minutes.

Let me summarize the process step by step:
1. Click on this BlueHost Web Hosting Solutions link.
2. Set Up Domain Name. I suggest you register for two years. Why not for one year I’ll explain you later.
3. Set up Hosting Plan for one year. Set up for two or more years and you’ll get discount.
It’s almost done for today.

They say that Google treats Domain Name registered for one year as “not serious” domains. Please do not jeopardize your baby not be indexed on Google and register at least for two years.

Next time we’ll discuss on How to Set up Your Blog Up and Running on BlueHost.
See you next time, yours BP.

As was discussed in How to Make Money and Have Fun Content, Hosting, and Appearance are basic needs for your online business.
I think Appearance is first thing to start with in your money-making venture.

Please, don’t waste your time to reinvent the wheel by building your website from scratch. It’s not good idea at all even you have experience in programming. Of cause you can start from creating brand new HTML document and stuff it with tags and links. But it takes weeks if not months of endless startup and learning new subjects you never use afterward. Was it your main goal? I don’t think so. Believe me or not but everything is already done! Just grab it and improve it.

If blogging is your online journey, Wordpress is the pleasure to travel with. It’s free, reliable, easy to use and understand. Download your FREE latest stable release of Wordpress and enjoy the life! Wordpress is Theme and Plugin driven creature.

A little bit of terminology: Theme is like outfit and Plugin is like gadget for your blog. You can play with this stuff, change it and alternate. Wordpress installation comes with a couple of basic Themes and Plugins which are great. But you definitely need sexy outfit for your newborn baby, don’t you?

You can find fantastic Themes on Frugal Theme Gallery. Clean and neat, sexy and provocative, caching eye and easy to adjust – themes of any kind for any taste. Grab one and your endless hours of searching for “perfection” will gone! Remember: time is money!

Here is a trick which one Theme to choose for your blog. Pick up the first you like. Don’t deep too hard, all of them just great. Your first choice always is the best one.

Here is just few benefits from endless list from frugal Theme:

• Lifetime theme upgrades.
• Excellent support via the frugal Forum and a growing list of video tutorials.
• A 29 page frugal Theme Handbook to help you get off on the right foot.

Visit frugal Theme for more details and have Fun. And remember: everything is already done, just grab it and run.

So, you’ve got theme of your choice. The next step is Shelter for your blog. Oh my gosh… I almost forgot! The name of your blog! Do you have one? Then go to this link (http://www.register.com) and check if name available, but don’t register it. Why? I’ll tell you next time. For now on just play with Wordpress.

Next, create folder on your computer with the blog name you’ve selected, unzip Wordpress and Theme of your choice in this folder and have a rest.

See you next time on Hosting Details

Yours BP.

They say there are three Basic Needs – Food, Shelter, and Clothing. The rest is luxury (my five cents). This is Mother Nature.
When it comes to Making Money Online three Basic Needs come up in my dot Com head. They are: Content, Hosting, and Appearance. The rest is (my five dollars) how to convert it into cash mainstream. This is Cyber Nature.

I used to hear that website Appearance is not important in the beginning of online money-making endeavor. I totally disagree with that concept. Having great idea makes Cyber Creator responsible on how newborn Cyberbaby will integrate into online community. First impression is very important for long lasting success. This is Nature of Cyberculture though.

Hosting is a shelter for your milky-cow-online creature. Not all hosting providers alike and not all of them suitable for particular money making needs. Choosing such kind of roof has to be done with one-step-ahead thinking. This definitely has to be your Cyberculture.

Let’s go further with parallels.

Content is food and the King of the Internet. Healthy food is a keyword whether it’s human or cyber Nature. Great content means success, but having reliable hosting and friendly interface will speed up this process in the beginning. This is… come on, stop it!
Enough parallels! Mother Nature, Cyberculture, Money… Enough! Let’s Make Money and Have Fun though.

Next time I’ll apply this parallelism on Appearance in details.
See you!